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Home»Motoring»100 years of excellence
Motoring

100 years of excellence

By The Crest Magazine11/02/20142 Mins Read
Aston Martin Rapide S

The Aston Martin centenary celebrations throughout 2013 were a glamorous global showcase of all that makes the luxury British sports car maker one of the world’s most admired and desired brands.

As the centenary year draws to a close, the exclusive band of owners past and present, along with many of the brand’s enthusiasts worldwide can look back on an unrivalled 12 months of activity.

The marque has compiled a digest of its centenary year highlights and is creating a special section on its website: www.astonmartin.com/100 – that acts as a digital store for its centenary memories.

Events to celebrate the brand’s 100th birthday started in London’s Henniker Mews on 15 January 2013.

A ceremony was held outside the premises in Chelsea where Lionel Martin and Robert Bamford took the momentous decision to found what was to become one of the world’s most renowned sports car companies. A plaque now hangs at the site of the firm’s first premises in Chelsea.

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In November Aston Martin South Africa was in the news for the Birthday Bash of the year, commemorating a decade in the industry for the Daytona Group and, of course, the centenary birthday of the legendary British motoring icon.

The unveiling saw three new jaw-dropping models drive onto a ramp in the centre of the marquee, which further lead to a rotating platform, allowing everyone to admire every detail the marques had to offer. These included the new ultra sleek Rapide S, Vanquish Volante and the V12 Vantage S.

Aston Martin’s centenary artist-in-residence, James Hart Dyke, encapsulated the spirit of the centenary by unveiling the exceptional works he created over the course of the year to record the celebrations for posterity.

Of course there have been a myriad of other celebration activities around the world during 2013 as owners, enthusiasts and dealer partners have taken every opportunity to display their affection for this great British luxury sports car maker.

The Aston Martin Yearbook includes exclusive content of some of the most iconic Aston Martins from the past 100 years, as well as full pictorial coverage of the celebrations throughout 2013.

The centenary souvenir is available to order at www.astonmartinyearbook.com.

Aston Martin Aston Martin centenary Henniker Mews James Hart Dyke Lionel Martin Robert Bamford
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