12 May is Slipper Day in South Africa. It’s a special time of year when ordinary South Africans, celebrities and Wimpy join forces to support the incredible work done by Reach for a Dream.
Following the overwhelming success of last year’s initiative, Wimpy outlets are gearing up for this year’s event with the sale of Slipper Day wristbands. R10 buys a Reach for a Dream wristband, which can be redeemed for a Famous Wimpy Coffee on May 12 at any of our 490+ Wimpy restaurant nationwide, and the right to rock your slippers all day long in public.
Established in 1988, Reach for a Dream is one of South Africa’s most loved charities. The organisation makes dreams come true for children suffering from serious, often terminal, illnesses. Reach for a Dream has a special place in South African hearts because it gives children the gift of fun and adventure – joyful parts of life they are often denied due to their illness. Through Reach for a Dream, hundreds of South African kids have been able to enjoy the simple things many of us take for granted, like birthday parties. They are also often given the chance to explore the extraordinary, by going sky diving, for instance, or meeting their life long heroes.
Slipper Day has been a fantastic initiative for Wimpy. “We are incredibly proud to be a part of this amazing initiative and it is something that is very close to Wimpy’s heart. Having the opportunity to help Reach for a Dream to make children’s wishes come true is incredibly moving. Slipper Day has become a day for South Africans to come together to show their support for this worthy cause,” says Ayanda Peppeta, Wimpy Brand Manager.
Notably, this year Slipper Day has shifted style gears, with a colourful wristband which was designed by Gert-Johan Coetzee, replacing the traditional Slipper Day sticker. “Reach for a Dream came up with the idea, and we just love it,” adds Peppeta. “The wristbands are fun to wear and aim to inspire those wearing them. The innovation has added a lot of reach and talkability to the drive.”
So, what are you waiting for? Reach for a Dream needs your support, and Slipper Day wristbands are already on sale at your nearest Wimpy. For just R10 you can make a difference in a child’s life. Pop into any Wimpy restaurant nationwide on Slipper Day, wear your slippers and wristband, and claim your free Famous Wimpy Coffee. How can you resist?
For more information visit www.wimpy.co.za or follow us on Facebook ( www.facebook.com/WimpySA), Instagram (@wimpy_sa) and on Twitter (@wimpy_sa). You can also take a look at www.reachforadream.org.za.
Buy a R10 wristband from Wimpy, rock your slippers and help the Reach for a Dream Children