Already a globally beloved brand, Beko Appliances recently expanded their reach in South Africa with an experience store in the heart of uMhlanga.
Beko – Europe’s leading freestanding home appliance brand and the main partner to FC Barcelona, and the pioneer in product innovation to support a healthier lifestyle – have opened two stand-alone stores in South Africa, making it possible for local consumers to use its wide range of household appliances with a clear conscience. Their main focus is making healthy living convenient for consumers via a wide range of appliances supporting families to make healthy choices. It has broadened its brand mission to recognise that healthy living is only possible on a healthy planet and is committed to protecting the earth by designing and manufacturing energy-efficient products and investing in resource efficiency in production.
“We work hard to contribute towards a healthier planet by developing products that reduce waste. As a responsible manufacturer, we are acutely aware of the challenges the region faces, including energy and water scarcity. We firmly believe in the potential of this continent and are responding to these issues by investing in appliances that are designed with Africa in mind,” says Rajan Gungiah, Beko Marketing Director.
Beko’s shop design and layout is a fresh take where modern meets retro allowing consumers to experience a wide range of home solutions and the latest technological innovations. For starters, try AquaTech, a ground-breaking washing technology which uses the power of water giving you perfect results in half the time with twice the care! Then there’s AeroPerfect – inspired by aircraft design, food is fully surrounded by hot air distribution to deliver precise cooking results every time! Or what about Everfresh+, a cooling technology that keeps fruits and vegetables fresh up to three times longer!
But it doesn’t stop there for consumers, Beko has a range of small domestic appliances such as irons, vacuum cleaners, kettles and toasters as well as a state-of-the-art coffee machine that comes with a two-year warranty.
Nazim Cassim, chief executive of the Beko brand store in uMhlanga, had an opportunity to do something he always wanted to do – curate a multi-sensory retail experience like no other. “I like the whole idea behind the Beko brand. I am personally involved with health and wellness and have interacted with it. Its values are my values. That’s what inspires me,” Nazim says.
Beko carries a three-year warranty on all major domestic appliances that are accompanied with a free delivery and installation to provide their consumers with the ultimate white glove service.
Visit the beko brand store at The Crescent in uMhlanga to experience innovative home appliances at affordable prices.
FOR MORE INFO: www.beko.com/za-en
