South Africans are encouraged to show their pride, wear their colours, take a ‘selfie’ and upload it on social media using the hashtag #FreedomFridaySelfie and/or #20YOFSelfie.
The Department of Arts and Culture has reminded South Africans to mark Freedom Friday by wearing anything that makes them feel proudly South African.
Leslie Sedibe, CEO of Proudly South African, said: “The Freedom Friday selfie initiative is an outstanding platform for proud South Africans to express their pride and love for our beautiful country and all who live in it.”
“Great strides have been made over the past 20 years and it’s important for all of us to unite and collectively celebrate. We support the call for everyone to wear their SA colours with pride each Friday”.
Arts and Culture Minister Paul Mashatile said: “We have reason to celebrate our achievements since 1994. Our country still faces challenges, but together we can work towards a shared and prosperous future. With less than two weeks to go before Freedom Day, let us wear and show off our pride in being South African.”
Freedom Fridays form part of the build-up programme towards the 20th anniversary celebrations of our freedom and democracy on 27 April.
Every Friday, people are encouraged to wear anything that expresses their national pride; including the flag, the jerseys of their favourite national sporting teams or anything that reflects their unity as a nation.
The campaign is a partnership between the department, Lead SA, Government Communication and Information System (GCIS), Proudly SA and Brand South Africa.
Yusuf Abramjee of Lead SA called on the nation to support the initiative. “The Freedom Fridays campaign is a powerful platform for us all. Together, we can make a difference.”
The Freedom Fridays initiative also aims to promote and deepen social cohesion and nation building.