This year marks Cooke Fuller Group’s 40th year of serving the financial services industry. During this time, we’ve evolved with the industry and increased our level of professionalism in order to meet the requirements set by our regulators and our clients alike.
Cooke Fuller Group was established in February 1981 and initially specialised in estate and retirement planning. Today this multifaceted brokerage offers a comprehensive range of insurance and investment-related products to over 6 000 clients.
Our success is the bi-product of our subscription to “old fashioned” values in client service, our ongoing development of expertise, our adaptability to changes in the financial services industry, and our unwavering commitment to the growth and success of South Africa.
From humble beginnings in a Durban office housing two desks, one of which was shared by founders Mr Harry Fuller and the late Mr Colin Cooke, we have grown to become a composite brokerage – a “one-stop-shop” where the short term and long term insurance needs of our ever-growing client base are serviced by a staff complement of over 40 personnel, situated at our head office in Kloof and our satellite office in Howick.
At Cooke Fuller Group, we aim to provide comprehensive and sound advice as well as outstanding service in all aspects of insurance and financial planning. We strive to gain respect and loyalty through the development of longstanding relationships with clients and industry professionals, while our independence, valued greatly by all our representatives, allows us to render impartial advice, which in turn allows us to recommend the most appropriate solutions to our clients.
We are particularly proud of our low staff turnover, with several staff members having been in our employ for over 25 years. A contented staff base enables our employees to focus on building strong relationships with clients, thereby promoting client retention as well as the acquisition of new business via client referrals.
We’re proud of what we’ve managed to achieve over the past 40 years. And we’re grateful to our clients – some of whom have been “on the books” ever since we opened our first office in Durban’s 320 West Street – whose support has enabled us to grow into one of the largest independent brokerages in KZN. We acknowledge the challenges that we continue to face, yet we’re excited about the road ahead and look forward to taking the company forward in an industry and a country as dynamic as the client base we serve.
FOR MORE INFO contact Adrian Fuller on adrian@cookefuller.co.za or visit www.cookefuller.co.za.
