There has been for a while now widespread speculation about the status of the fashion industry in Durban. I was (as I’m sure were many) disappointed when Durban fashion week became defunct a few years ago. For a city that prides itself on being South Africa’s playground it certainly was a low blow, one from which we have taken a while to recover.
Pictured: The talented and creative Craig Native
For many seasons our designers were relegated to being the forgotten children of their counterparts in Cape Town and Johannesburg. And the only verve for which the city could account was the Durban July, that heady brew of flutters, fine fillies, parties, after-parties . . . oh, and horses as well. The mixture of screaming colours and over the top hats injected some well needed life into what otherwise seemed like a dull calendar year.
Thankfully that era seems to be well and truly behind us. Judging by the flurry of new collections and designers making waves on the runways, the Durban fashion industry is undergoing a steady revival. Which is good news for those of us who have a knack for attending cocktail parties in Jozi or the Mother City. After all, not having an answer to questions like “so who is the hottest designer in Durban?”, does put a dampener on the evening.
Present
Designers in the city are taking a new approach in the way they present themselves. Previously you had to go drive around the city to find the venue where that “it” collection was being showcased. Only to be disappointed by the lack of organisation and poor turnout. Being one of only three members of the audience is no fun – no matter how exclusive you want to feel.
At the risk of using clichés, Durban designers are now bringing their work “to the people”, as evidence by the recent 031 Collection. A lesson that fashionistas around the country would do well to take to heart. That is why you had well know names like Gavin Rajah and Craig Native showcasing their work on the Pier at Moyo’s recently. Needles to say the crowd was out in full force. Hell even FashionTv now has a lounge in the city. Clear testimony that the industry is now thinking beyond their work as just putting threads together . . . It’s becoming an entertainment experience.
But now that the people are there and there is a built up culture of follow through, what about the clothes? Well, like I said I’m not a David Tlale, but I do get the feeling that I will not be walking around Gateway in crocodile boots and space suits. But that’s an issue for another day. – Sihle Mthembu
Feedback? Send your thoughts to sihlemth@gmail.com