Today is National Cleavage Day in South Africa, a day for women to celebrate their femininity, confidence and independence, and a day for men to be … somewhat distracted.
National Cleavage Day was started in 2002, sponsored by Wonderbra, Cosmopolitan and 5FM.
While the day is intended to be a bit of lighthearted fun, many supporting events (excuse the pun) generate profits that are donated to charity.