The organisers of the action packed IMPI Challenge are excited to welcome Hunter’s eXtreme as an official festival partner of this much talked about series of events.
Photo: Cherie Vale / Newsport Media
According to Pieter Du Plessis, IMPI Challenge Race Director, Hunter’s eXtreme is a great brand for the IMPI Challenge to be associated with.
“It fits in perfectly with our profile of fun and vibrancy. It is trendy and can be enjoyed in groups. Hunter’s eXtreme has a great social media footprint and following and will definitely assist the IMPI Challenge in attracting an even larger vibrant crowd of participants. They also have the infrastructure needed to create an enjoyable festival area. Participants can look forward to lots of competitions, eXtreme refreshment and even more spectacular festival vibes,” says Du Plessis.
“Launched in 2002, Hunter’s eXtreme is an apple based alcoholic drink, offering consumers the ultimate in eXtreme refreshment at various occasions around the country,” says Ben van der Merwe, Junior Brand Manager Hunter’s SA.
“The IMPI Challenge is a great platform for the brand. Whilst Hunter’s eXtreme offers the ultimate in eXtreme refreshment, IMPI is the ultimate adventure challenge. Together we are able to create an unforgettable experience for our consumers and challengers”.
Combining trail running with an adventure style obstacle course, there are five structures to choose from when entering the IMPI Challenge: Traditional IMPI Challenge, IMPI Dash, IMPI Elite, IMPI Corporate, and IMPI Mini.
Participants can enter individually or as part of a team (teams vary in size from 2 – 10 people; although team members start together, they do not need to finish together).
The IMPI Challenge will be coming to KZN on 3 May 2014 at Virgina Trails, Eston.
For more information on the IMPI Challenge, contact 076 772 3735, email info@impichallenge.co.za or visit www.impichallenge.co.za. To find out more about Hunter’s eXtreme, visit www.hunters.co.za.