Brother and sister Farrah Williamson and David Cameron were raised on property by their legendary property powerhouse mom, Sally Cameron. Today, David joins Farrah in a Ballito-based property brokerage, and together they bring innovation, energy and a depth of experience to the North Coast.
As children, it’s one thing stepping into a family business – it’s quite another having a real passion for it and succeeding beyond expectations. That’s what you’d call the perfect legacy, where, from the outset, you’re given a love for an industry that almost runs through your veins. Legendary Mount Edgecombe and North Coast property doyenne, Sally Cameron, bequeathed that affinity for property to her children, Farrah and David. Today, this dynamic sister-brother partnership is flourishing. They’ve taken that passion and made it their very own.
The duo share long and deep memories of a childhood steeped in property, from spending Sundays helping to put up show boards and organising show days, to being bundled in the car at 6pm heading to the Wild Coast to sign up a client.
The wonderful thing for both David and Farrah is that they not only entered that world equipped with the facts and foibles, but with those small, invaluable interpersonal nuances which makes a success of any industry so soundly based on relationships. That was Sally’s modus operandi. The extra effort she put into her clients’ lives was often questioned by many, but for her, that wasn’t even remotely about work. It was about who she was. Her children understood that, and the value of it.
In both her business and personal life, Sally Cameron was all about relationships and authentic, often lifelong, connections, a fact to which her husband Rick would certainly attest after a 47-year life spent together. Sally wore many different hats while heading up Pam Golding Properties at Mount Edgecombe (her national Group conferences are still talked about!) – but whichever hat she wore, she was constantly seeking ways to do it better, bigger and bolder … while simultaneously lifting up the people around her. That was Sally. She had a contagiously electric energy about her that could light up an entire building, and an innate ability to make people feel understood, heard and cared for.
A great leader was Sally Cameron, but equally, an exceptional salesperson. David grins: “She was once in the paper for selling three houses in a day, something that had never been heard of!” Leadership, integrity and a determination to succeed are certainly qualities which Farrah and David have inherited. Farrah has headed up the Mount Edgecombe franchise for 15 successful years, and when the Ballito franchise became available, Sally nudged Farrah to take it on – with the crystal-clear foresight of what the siblings are doing right now.
Now, David is officially joining Farrah at Ballito, bringing his extensive experience in residential developments and sales to the boardroom table. Having learnt from the best, this powerhouse sibling team is fully aligned in their vision of what creates a successful enterprise, one with which everyone wants to engage – clients and staff alike.
“We work hard to attract the perfect sales consultants, and take immense pride in working with individuals with integrity and experience to make up our professional team. Many of our agents have more than 15 to 20 years’ experience in the industry and the region, and that’s invaluable,” says Farrah. “We’ve always felt when you have the right person backed by the right brand, it’s an unbeatable combination.”
David’s property partnership with Farrah represents perfect timing for the branch and themselves. “I’m excited to bring in fresh energy and innovation to this highly motivated and experienced team – all of us supported by a brand that stands for everything we believe in.” He adds, “Farrah and I carry through mom’s professional and personal legacy of ethical business and honourable relationships above all else. It’s never simply about today’s sale, it’s about creating strong relationships which last for decades. That’s the joy mom received from the world of property, and we do too.”