Kloof-based business coaching firm, ActionCOACH Ignite, scooped top honours at the recent SA annual awards ceremony, winning the ActionCOACH Firm of the Year for the fourth consecutive year. Deborah Coskey won Coach of the Year for the third consecutive year, and Ignite franchise owner Darryn Le Grange picked up the ActionMAN award for all round excellence. “We are delighted to be recognised with these awards, but all gratitude and thanks must go to our loyal and committed clients,” says Darryn. The Crest asked Darryn a few questions:
Why has business coaching grown in popularity?
Business owners are becoming more comfortable with the fact that asking for help is okay and that they don’t need to have all the answers. Also, there is so much pressure on the SMME sector to create jobs and economic growth as growth is not occurring in the corporate and government sectors. This pressure means entrepreneurs need to ramp up their businesses and do things right, and business coaching absolutely helps to do this.
Why is there a high failure rate of new businesses?
In our experience, there are two predominant reasons. The first is the lack of knowledge. Business owners are very good at their trade or skill, but building a successful business requires so much more. You need to be knowledgeable about marketing, sales, finance, management and systemisation whilst managing your time, making a profit and being a good spouse and parent – that’s a tall order! The second reason is not doing the right things – keeping yourself busy but not with the right things to move your business forward.
What is the driving force behind your business?
We have a very compelling vision, which is to become the most recommended and respected business coaching practice in KZN. Our vision calls for us to be the very best that we can be every day, and my team completely buys into this. I have been very blessed with an amazing team who are all on the same page as me, which has made my job so much easier.
Besides your awards and accolades, what makes you proud?
The true highlight is being able to work with the most amazing clients and being a part of their growth and success. We have helped businesses to grow their turnovers and profits by hundreds and even thousands of percent by planning, strategising and directing focus to the right areas. The ability to make a difference in people’s lives is such a privilege.
What makes ActionCOACH different?
ActionCOACH has been around for 26 years, is in 85 countries and has a proven recipe for building businesses. ActionCOACH has the systems, tools and methodology to help businesses in any industry to excel and reach their full potential.
Key Stats
- Have coached 188 businesses in one-on-one coaching
- Have coached 72 businesses in group coaching
- Have coached 5 729 hours
- Have won one Global Award
- Have won 14 National Awards
- Our clients have won five National Awards
- Thousands of cups of coffee!
Services Offered
- One-on-one coaching for business owners
- Group coaching
- Management training
- Sales training
- Customer service training
Complimentary Coaching Session
In celebration of their awards, ActionCOACH Ignite are offering a Complimentary Coaching Session to the first 10 businesses who email darrynlegrange@actioncoach.com
FOR MORE INFO
081 231 2270 / www.actioncoachignite.co.za

