Musgrave Centre, the prototype shopping centre from which all KZN centres took their cue, will celebrate the completion of her extreme make-over on Tuesday 19 June.
In the photo: marketing manager Michelle Shelley in the revamped Musgrave Centre (Monte Fuller / Karin De Klerk: Fuller Film Productions)
The centre, which is owned by SA Corporate Real Estate Fund and managed by Old Mutual Property, has enjoyed an extensive renovation and refurbishment process, which once more positions her as an industry innovator. The result is a modern, aesthetically pleasing and stylish shopper’s paradise.
Coupled with the renovation process has been a shift in branding philosophy. The centre’s “Accentuate an Icon” rebranding campaign has been acknowledged internationally. Musgrave Centre is a finalist in the international Solal Awards, which rewards the most effective retail campaigns. Members of the Primedia Lifestyle marketing team will be attending the finals in Budapest to compete with the top retail marketers across Europe and South Africa. The Solal Awards recognise best practice and outstanding marketing performance, and are seen as a benchmark of quality throughout the industry.
Marketing Manager: Musgrave Centre, Michelle Shelley is beaming. The refurbishment is complete and the new branding has been internationally applauded.
“Over the past few years, Durban has seen the once prestigious and iconic Musgrave Centre deteriorate and lose its strong foothold in the retail industry. With the massive revamp now complete, Musgrave had an opportunity to rebrand and re-launch the centre, and we are thrilled that this process has been acknowledged globally. We are delighted to be carrying the Durban flag internationally,” Michelle said.
Musgrave Centre is home to over 120 upmarket retail outlets, and a busy Ster Kinekor complex. Among other benefits, the reconfiguration of the centre has created a dedicated food court allowing shoppers to have a smorgasboard dining experience. The refurbishment has also allowed existing tenants to occupy custom-designed retail spaces, which has made way for new retail options.
Another innovation which has been well received by visitors, is the installation of the identipark parking system which guides motorists to available parking bays. Musgrave Centre is the first centre to install this watershed parking system.
Musgrave Centre is one of the pioneer shopping centres in KZN – built around 1953 at a time long before malls were popular. Musgrave has re-invented itself periodically during its long and illustrious life and is ready and eager to welcome visitors again now that she is spruced up, elegant and contemporary – living their vision of a place to Live the Good life.
Visit www.musgravecentre.co.za