Oxford Freshmarket opens its doors in Waterfall.
If you haven’t shopped at the brand new Oxford Freshmarket in Waterfall yet, you’re missing out on a truly unique Upper Highway shopping experience. Covering a total area of 4200m2, with stylish imported Italian terrazzo tiles throughout, it’s the largest food and grocery retail space in the area – and almost three times the size of the Hillcrest Oxford Freshmarket. Shoppers are definitely spoilt for choice, with a significantly expanded grocery selection across 22 wide-volume aisles and a massive frozen foods section.
The new store, situated at 142 Inanda Road opposite the Watercrest Mall, also boasts a phenomenal butchery section – including a 25m deli service counter where expert Oxford butchers will select and cut your choice of meats to your exact requirements.
Oxford has built an impressive reputation around its fresh fruit and veg selection, bought daily from the Durban fresh produce market or sustainably sourced from local growers. The new Waterfall store takes this to the next level, with a fruit and vegetable section that can best be described as a “fresh hall”.
The fast, friendly and efficient service ethic that has turned Oxford into a destination store for so many Upper Highway shoppers is definitely being continued under the leadership of store manager, Danny Govender, and his team. Employees, wherever possible, have been hired from the local community – with 260 new permanent jobs created throughout the store.
Co-owner and CEO Brett Latimer comments, “We’re really excited to be making the new store a reality for the Waterfall community, at last. We’ve met up with so many residents of the area at various functions we’ve hosted in recent weeks, and it really has been amazing to see how eagerly anticipated the newest addition to the Oxford family has been in the area. We look forward to exceeding your wildest expectations in terms of value, quality and service throughout the store – it’s all about you, because ultimately our shoppers are the heart of our business .”
On the future plans for Oxford, Brett had this to say, “Well, it would be nice to say we’ll be taking a breather after the madness that opening a store of this scale entails. But the truth is, we’ll be hitting the ground running with the construction of our next superfreshmarket in Amanzimtoti already underway – to bring the Oxford offer to the KZN South Coast.”
Open Monday to Sunday from 6am-7pm, with easy access from Inanda Road and ample free parking on two levels – including 125 undercover bays and expanded disabled parking.
Take your weekly or monthly shop to the next level with 200 amazing deals across all departments every day – available in Oxford Hillcrest, Waterfall and Bluff stores.
FOR MORE INFO:
031 942 8766