Reach For A Dream will be activating the annual Reach For Your Slippers campaign, also known as ‘Slipper Day’, on the 1st August 2014.
The campaign calls on all South Africans to “reach for their slippers”, and to wear them to work or school to help a child fight a life-threatening illness.
The ‘right’ to wear your slippers on Friday, 1st August, in a show of support and solidarity for the Reach For A Dream foundation, will be granted when you purchase a ‘Slipper Sticker’ for only R10. Stickers are available at all Wimpy outlets countrywide from 4th July to 1st August.
If, on the day, you visit a Wimpy wearing your slippers and your sticker (or to buy your sticker), you will receive a free regular Wimpy coffee. Alternatively, visit the Reach For A Dream website on www.reachforadream.org.za. Stickers can also be purchased at any one of the seven Reach For A Dream branches countrywide.
“Wimpy is proud to be part of this wonderful campaign and we urge all South Africans to step into a nearby Wimpy to purchase their R10 stickers. We are sure that this year will result in a successful campaign, bringing joy to the foundation’s ‘Dream Children’ and making their dreams a reality,” says Karabo Morudu, Wimpy Brand Manager.
Reach For A Dream is a non-profit organisation; therefore, all funds and proceeds raised through this campaign will help the foundation put a smile on the faces of many seriously ill South African children.
Bronwyn Feldwick-Davis from Reach For A Dream says: “For 25 years, Reach For A Dream has dedicated itself to making dreams come true. Take Sam Pretorius, for instance, who at the age of 11 years old was diagnosed with leukaemia. Sam’s dream was to go to Disneyworld and through the foundation he was able to realise his wish.”
Today Pretorius is a healthy young man. Reach For A Dream prides itself on the countless children who have benefitted through the generous support of companies such as Wimpy.
You too can help a child’s dream to come true. Buy your R10 sticker from a Wimpy near you before or on 1st August 2014. For more information visit www.reachforadream.org.za and use #SlipperDay to interact with Reach For A Dream and Wimpy SA on Twitter.