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Home»Business»Soul of Motion
Business

Soul of Motion

By The Ridge Magazine08/08/20194 Mins Read

SLEEK, DYNAMIC AND ALLURING, THE 7TH GENERATION MAZDA3 IS A POWERFUL MACHINE READY TO LEAD THE BRAND INTO A BOLD NEW ERA

The 7th generation Mazda3 sets a new milestone as the first production model to lead Mazda into a bold new era. Blending beautiful design and exhilarating driving dynamics, Mazda3 was developed not only to inspire, but to create an emotional bond and deep engagement with those who drive it.

“The Mazda3 is a strategic model that has driven Mazda’s growth from both a brand and business perspective. The next generation of Mazda cars will enhance the value of the car-ownership experience. Through these products, Mazda Southern Africa, together with our dealer partners, aim to further raise Mazda’s brand value and work towards our goal of building ever stronger bonds with our customers,” says Craig Roberts, managing director of Mazda Southern Africa.

EXTERIOR DESIGN: The 7 generation Mazda3 adopts a mature KODO design language that embodies the essence of Japanese aesthetics. The result is a richer, more powerful expression of vitality than seen in previous KODO models. Despite sharing the Mazda3 name, the hatch and sedan models have distinct personalities – the design of the hatch is dynamic, while the sedan is elegant.

INTERIOR DESIGN: Mazda’s design ethos continues with an all-new interior and cockpit environment that delivers a perfect fit and connectedness while driving. This new configuration provides a far more natural feeling for the driver.

TECHNOLOGY: The clear view of the driver facing the MZD Connect screen with improved system performance, standard Android Auto and Apple Carplay and head- up display, help the driver to stay focused on the road; while the adjustable upright driver seating position with a low centre of gravity lends a reassuring sense of confidence when driving. Mazda3 is the first car to introduce an all-new 8,8-inch MAZDA CONNECT infotainment screen supporting MZD Connect, which comes standard on all models. Also standard is an all-new three- way eight-speaker layout sound system for the Active model, and the BOSE 12-speaker layout for the Individual model.

DRIVING DYNAMICS: Mazda’s human- centric philosophy – Jinbai-Ittai – looks at the driver and vehicle as one. Mazda has dramatically enhanced the car’s fundamental driving attributes such that accelerating, turning and braking feel completely natural. Based on the concept of recreating a natural state for humans in the car, all components – from the seats and body through to the suspension and tyres – are designed to work together organically.

SAFETY: Mazda has maximised occupant safety in the new Mazda3 by installing active safety measures to help identify potential risks early on and reduce any chance of damage or injury. These include the adoption of Mazda’s advanced safety technologies, as well as i-ACTIVSENSE, enabling the driver to enjoy every outing, on any road condition. Mazda’s commitment to safety was acknowledged with a maximum five-star rating by Euro NCAP earlier this year.

MAZDA CARE: Designed and built to the highest standards of performance and reliability, the Mazda3 is backed up by a 3-year unlimited kilometre service plan; a 3-year factory warranty, a 3-year roadside assistance; and a 5-year corrosion warranty.

DRIVING OPTIONS: The 7th generation Mazda3 will be available in the following options. As an Entry package option, the Active derivative will be available with a 1,5-litre engine in manual transmission. The Core package option features the Dynamic 1,5-litre engine in both manual and automatic transmissions. The Individual 1,5-litre in both manual and automatic transmissions, and Astina 2,0-litre in automatic will make up the High package offering.

VISIT US AT CMH Mazda uMhlanga, 6 Sunset Close, uMhlanga Ridge; 031 502 5565; www.cmhmazda.co.za

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