Darryn Le Grange shares a case study of current coaching client, Madeleines Coffee Shop
Business Coaching is all about getting results for clients, and to do that you need the input of a skilled coach as well as a hard-working business owner and his/her team. In this article, I have great pleasure in sharing the journey to success of one of our clients, Madeleines – a high-end coffee shop based in Oxford Village, Hillcrest.
Madeleines prior to Coaching
Owner Janet Sawkins approached us in March 2017 to assist with her business. At that stage the business was making a loss and was being funded personally by the owners and a bank overdraft. Janet, a very passionate and talented chef, had started the business in her garage at home and it had grown to a coffee shop and bakery, but was stuck on how to make the business profitable and wasn’t sure of the necessary steps required to do so.
Madeleines after Coaching
Fast forward three and a half years and the business has grown its turnover by 20% each year. The most impressive improvement has been in the profit growth, to the point where the business now makes a very healthy profit. An overdraft is a thing of the past, no more personal funding by the owners and most importantly no more stress! A number of new staff members have been added to the team, positively contributing to employment in our local community.
Coaching Approach
The first priority was to get on top of the numbers. We had to calculate the break-even, understand the margins per item, wastage, get an understanding of the fixed costs etc. From there we then set a plan in place to change the numbers that were out of line.
After improving the numbers, the focus turned to growing the turnover. A number of marketing and sales strategies were put in place which yielded great results. The product offering was analysed and some new product lines were introduced with great success.
Other areas worked on included time management, team roles and responsibilities, customer service and systemising the business.
The current focus is to keep raising the bar in order to achieve excellence across all areas of the business.
“Darryn’s guidance has been invaluable and I have learnt so much through my coaching journey. I am now able to effectively manage the business, from financial skills and system implementation to sales and marketing. Darryn has provided a holistic approach and honest, unbiased feedback and direction. I can’t imagine life without Darryn – he is an integral part of my team,” says Janet.
Our Offer To You
Email darrynlegrange@actioncoach.com for a complimentary Business Health Check.