DISCOVER THE BLUEPRINT TO REAL ESTATE WITH UMHLANGA’S FRESH NEW PROPERTY GROUP
Monday, July 1, 2019: Spearheaded by local entrepreneurs and “power couple” Manny and Mandy Testa, this was the day they turned a “blue” Monday on its head with the launch of their fresh, new innovative property brand. Welcome home Blueprint Realty.
This independent brand has exciting plans to forge a unique identity that is disruptive, agile and entrepreneurial-driven in line with the pace of technology and level of service required by agents, buyers and sellers alike. According to Mandy Testa, Chief Marketing Officer, Blueprint Realty’s DNA is deeply rooted in a robust entrepreneurial spirit, and will strive to always drive innovation in a way that puts its clients first.
In their experience, the old adage “people are your most important asset”, turned out to be wrong, notes Mandy. “PEOPLE are not our most important asset, THE RIGHT PEOPLE are. For this reason we’ve put together a team of exceptional, highly capable people who’ve consistently produced excellent results.”
“As a newly independent entity operating in a fiercely competitive market and leveraging off market shifts, we want to position ourselves at the cutting edge of global property trends and lead the way as pathfinders in our industry,” says Managing Director, Manny Testa.
Underpinning this bold step is the company’s decision to simultaneously enter the property auction market. “Our view is that residential property auctions will gain traction in South Africa in the foreseeable future as an alternative method of buying and selling property. Our research shows that over 60% of residential properties in Australia are now sold at auction, with similar trends mirrored in the US, UK, and Europe. For this reason, we believe the timing is right for us to seize the opportunity now to gain a foothold in this market,” adds Manny.
Buying a house on auction no longer means only looking at distressed property sales or asset disposals from deceased estates. In fact, with such fast turnaround times, homeowners today are turning to auctions more often as the most reliable means to sell their properties as quickly as possible at the highest possible price, worldwide.
With property auctions, sellers are in total control of the sale. The property is pitched to a pool of serious, qualified buyers, and they decide what its true value is. There’s no enduring months of open days, cheeky offers, exorbitant fees and grinding uncertainty. If the property doesn’t reach the seller’s asking price, they can decide whether to accept the highest bid or hold on to the property – and best of all, they don’t pay a cent in agent’s commission. At the same time, buyers on a budget have the advantage of being in total control of the price that they’re willing to pay with no hidden costs. That’s why more homeowners across the world are opting to buy and sell their homes by auction.
At Blueprint Realty our brokers are trained to create a blueprint to the successful sale or purchase of a property. “Our culture is based on the conviction that when you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great performance,” concludes Mandy. Now that’s a plan!
FIND BLUEPRINT REALTY AT 1 Lindsay Drive, Glenashley, Durban North; www.blueprintrealty.co.za;
031 566 5150