June 20, 2010. There’s a wonderful chance to win huge prizes with Volvo and The Twilight Saga: Eclipse. Read here for more info.
The Twilight Saga is one of the most popular film franchises of the past decade, and once again in the 3rd movie in the series Eclipse Edward Cullen drives a Volvo XC60. Search on the internet using the string “Volvo/Twilight/Eclipse” and you will get more than two million hits, including photographs and lengthy fan discussions about Cullen’s beautiful Volvo. The interest is astonishing.
“The opportunity to participate in such a successful film franchise is really wonderful. Since Edward drives a Volvo in the novels, our participation is both credible and logical,” says Oliver Engling, project manager for Volvo Car’s “Lost in Forks” promotional campaign that is tied to the release of The Twilight Saga: Eclipse which has its world premiere on June 30. The South African premier takes place on the same day and this is an excellent opportunity for Volvo Cars to launch one of its most entertaining marketing campaigns to date.
WIN, WIN, WIN!
Since the primary target group of the films consists of young adults, Volvo Cars has chosen to place the heart of its marketing campaign on the internet. Starting on June 22, just a few days before the premiere Volvo Cars kicked off an online competition with the participants required to navigate their way through the town of Forks in search of the Cullen’s house. This competition is global but with local prizes available to local entrants.
The “lost in forks game” – play online to win an all-inclusive paid trip to Seattle.
This competition is being done in conjunction with Student Flights and Exclusive Books. Seattle is the town in which Eclipse was filmed, and the town of Forks just outside of Seattle, is where most of the action takes place. Competition runs from June 22 till July 16.
WIN a Volvo C30″ competition − by answering a question via SMS.
Volvo Car South Africa and its partners want to give one lucky winner a brand new Volvo C30.
To enter: watch M-Net for the question and answer and visit http://www.volvocars.co.za/ for more details on how to enter. Competition runs until July 31.