The homegrown ladieswear label that you’ll fall in love with.
The local fashion scene is buzzing with the launch of cool new ladieswear label Victoria Reece Designs. Founded by Hillcrest mums Jackie Healey and Megan Hall, the brand is fast becoming the go-to for well-constructed everyday essentials with fresh appeal.
At the heart of the collection is a laid-back line of dresses, skirts, blouses and joggers – all proudly made in South Africa. Versatile by design, the flattering looks can easily be styled with heels for date night or pared back with sandals for the office.
Inspired by their mutual love of fashion, Meg and Jax are bringing their signature style to the brand. The pair met in the school corridors of Winston Park Primary when their eldest children – Victoria and Reece, after whom the brand is named – were in the same class.
With Meg’s background in sales and marketing, and Jackie’s in supply chain and logistics, the passion project soon took shape and is delivering on their dream of becoming the brand of choice for women wanting to effortlessly update their wardrobe. “I love a good spreadsheet,” laughs Jackie, “while Meg drives the design side.”
Whether brainstorming ideas, fine-tuning patterns or drying 20m rolls of fabric on one of their driveways, the journey has been incredibly rewarding for the pair – buoyed as it has been by countless cups of coffee, endless road trips to source fabrics, incredible support from the community and, most importantly, plenty of laughs!
While they deliver nationwide, the functional designs are perfect for our Upper Highway climate and can be worn year-round. “Layering is key – simply throw on a denim jacket with one of our maxi skirts, slip on a pair of tights with our long-sleeve smock dress or pull on a chunky jersey with our best-selling joggers,” says Meg.
What sets VRD apart – aside from their timeless designs, subtle detailing and unique prints – are small production runs, which means you’re far less likely to spot someone in the Woolies queue wearing the same outfit as you.
What’s next for Victoria Reece Designs? A brand new retail website has just gone live, perfect for those customers who prefer to get their shopping fix online, and a stunning new Autumn Winter collection of shift dresses, long-sleeve blouses and wrap skirts will be launching soon, too. Fastest fingers first! *
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Story: Jess Smit
Pictures: Desiree Dales