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Famous DurbanFamous Durban
Home»Business»What the heck are Google Ads?
Business

What the heck are Google Ads?

By The Crest Magazine25/10/20192 Mins Read

A LOCAL AGENCY IS ON-HAND TO EXPLAIN, AND TAKE YOUR BRAND TO THE TOP

It’s official. Gone are the days of releasing thousands of flyers out into the world and hoping they end up in the hands of prospective customers. Thanks to the Digital Age, consumers have a direct line to anything they could ever want. Needing a plumber? Deciding where to eat out? Looking for a house-sitter? Simple.

They whip out their smartphones and get browsing. But, how do you make your brand stand out amongst the masses to get that all-important click? The answer lies in being at the top of the page for relevant searches.

Getting your brand on page one

So, how do you get to the top of the search results? You guessed it – Google Ads should be part of your strategy. Paid Google advertising, done correctly, is one of the best and quickest ways to get more leads. Chances are you’ve already come across many a Google Ad (search results with ‘Ad‘ before the web address) in your hours of browsing the net. Now it’s time to make them work for your business.

Why do Google Ads work?

In a nutshell, a well-planned Google Ads campaign succeeds because it brings your brand to a consumer’s attention when they’re actively searching for what you’re offering. And, you only pay when someone clicks, so you’re only paying when it’s working.

Call in the experts 

If you were wondering how to get your Google Ads started, the answer isn’t too far away. Right in the heart of Hillcrest, is a creative company with a finger on the pulse of all things digital advertising: Brand Candy.

Steered by directors Janet Hancock and Richard Burgess, who ran successful marketing companies in the Upper Highway area before merging three years ago, Brand Candy offers a range of design and marketing services. Their team is a tight-knit group who relish the thrill of bringing your marketing dreams to life, and always with a personal touch.

So, about those Google Ads

Besides being official Google Partners with in-depth knowledge
of search engine marketing, Brand Candy offers graphic design and corporate identity creation, website development, SEO-friendly content creation (aka copywriting), social media management, consultations, and training. They’re ready to help you navigate your way to marketing success and page one of Google.

FOR MORE INFO

hello@brandcandy.co.za; 031 765 1421; www.brandcandy.co.za

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