BABY born® dolls have been a girl’s best friend, baby and playmate for 26 years. Even today, with smartphones, gaming consoles and high tech toys, BABY born® is still high up on the festive season wish list and continues to be on the most-wanted list for birthday presents.
Playing with dolls remains one of the most popular leisure activities for girls aged four to five. This is one of the key reasons that the BABY born® brand continues to innovate and launch new products into the market, thus maintaining a legacy of creating toys that are great play companions.
The BABY born® range continues to expand with exciting products and themes. With accessories ranging from prams, cots and themed playsets there is something for every child’s interests and hobbies.
October sees the launch of Prima Toys’ nationwide BABY born® campaign where little girls can stand a chance to win their share of R100 000 BABY born® dolls and accessories! Go to www.primatoys.co.za or @PrimaToys or click on the links below for more information about this exciting competition.
“Children learn to prepare themselves for life when playing. It is therefore important to select the right toys in terms of quality, safety, entertaining designs and educative play value. This is where toys such as BABY born® tick all the requirements. This product isn’t just a toy, it’s an investment into your child’s future,” says Chiquita Patrizi, spokesperson for Prima Toys.
BABY born® is ideal for girls aged three and over. The products are available at leading stores and retailers countrywide.
Follow Prima Toys on social media for exciting competitions, videos and pictures!

