Baby City, South Africa’s favourite baby hyper store, is here to make the journey of becoming a parent that little bit easier. Whether or not it’s the first child that you’ve brought into the world, there are bound to be those moments when it’s all just a bit overwhelming. Baby City is here to lend a helping hand.
In every one of their stores around the country, a new parent will find everything that he or she needs to nurture a baby or toddler, from toiletries and safety barriers to toys, travel systems and much more. Baby City embraces the idea that parenthood should be a sweet and simple experience, and they stock a full range of products to make that possible. The team of dedicated professionals will remove the stress from becoming a parent by providing the expertise required in every purchasing decision.
As well as stocking a wide range of quality brands and all the latest products that the parent of a baby or toddler may need, Baby City’s offering extends to a wide variety of value-added services. There is an in-store Baby Shower Registry that allows moms to hand-pick the products that they need. The services on offer also include sending a free SMS to a maximum of 50 friends and family members to let them know that the precious bundle has arrived. Two monthly newsletters, the Monthly Gurgle and Peek-A-Boo, provide the answers to those questions that every mom finds herself asking at some stage.
Congratulations on becoming a mom or dad – Baby City is here to help at every step of this miraculous journey.

