Sunil Sewpersadh, Digital Marketing expert and owner of YashTech Consulting, is hosting an action-packed one-day Digital Marketing Workshop.
This practical workshop is perfect for business owners and entrepreneurs and will include tips on growing your business using digital marketing and social media, plus much more! The workshop aims to teach candidates how to work smart, instead of working hard and will equip you with skills and knowledge of digital media elements including website design, social media and email marketing.
The course takes place on 24 October from 9am to 4pm at 97 Innes Road, Morningside. To book visit www.digitalmind.club.
They are offering a special for Mum’s Mail readers – pay only R999 if you book before 20 October (normal price is R1 499).
Sunil, who was recently awarded the Overall Top Digital Marketing Professional for 2017, says there are many benefits to using digital platforms, such as blogging and social media, for your business. Having a blog in addition to your social media presence can multiply your efforts and help your business grow more quickly than by doing just one or the other.
Benefits of social media for business:
- It is an easy way to learn about your audience.
- It helps you target audiences more effectively.
- It helps you find new customers and expand your audience.
- It allows you to receive instant feedback from your customers.
- You can get ahead of your competitors.
- Helps increase website traffic and search ranking.
- You can share content easier and faster.
- You can generate leads at a low cost.
- Create meaningful relationships with customers.
- Increase your brand awareness and reach with little to no budget.
Benefits of blogging on your website:
- Increases search engine traffic.
- Humanises your brand.
- Supports your social media initiatives – you will always have fresh, quality content for your social media platforms and it will increase traffic to your website.
- Builds authority in your industry – a blog is one of the best ways to establish yourself or your brand as an expert in your field.
- Improves conversion rates – an active blog sends a signal that your business is alive and well.
- Helps generate inbound links to your website.
- Increases leads.
- Facilitates valuable discussions – connect with customers through a two-way conversation.
- Allows you to achieve freshness – new content on a regular basis results in better visibility on Google.
YashTech Consulting offers training workshops to empower people to earn a living with social media, websites and blogging. They also offer professional website design, web hosting and e-mail.
For more information on his seminars, contact Sunil on sunilsew@gmail.com, info@digitalmind.club or call 031 – 825 2340 or 081 714 6525. Visit www.yashtech.co.za.

