Are you facing the current economic challenges of building your digital footprint as a small to medium sized business?
Meet Craig Brigg, entrepreneur, business owner and digital marketing strategist. Craig is a local Upper Highway community member and owns the successful media agency UHI MEDIA GROUP. He has developed a number of large social media platforms on Facebook to assist communities and businesses to grow their voice, reach and engagement. Further to this, the UHI MEDIA GROUP also assist small to medium-sized enterprises manage their social media strategy, brand growth and audience reach.
“Upper Highway Info was born when we realised there was a need for an online community group, where locals could ask for assistance with finding a lost pet, sourcing a new job or asking the community for a recommended service provider,” says Craig. The Facebook group was created and has adapted beautifully to meet the community’s needs. “We now provide an audience platform that allows business owners to promote their services/products to a large audience they wouldn’t normally reach.”
Over the past 10 years, Craig has grown and developed the Upper Highway Info community groups, a number of platforms that allow locals to reach out to the community for self-help, to request recommendations, and for small to medium-sized businesses to showcase their services and products. “However, the face of social media and digital marketing changes daily, and many businesses have lost touch with how to keep pace with these challenges,” says Craig. “The introduction of Meta is creating a headache for many business owners, with little understanding of the impact on their business.”
A business without a digital footprint is lost and will quickly fall behind its competitors. How your business engages across your social media platforms is equally important, and can significantly influence the sales and leads for your business. “Many businesses struggle to understand how to project their message in a valuable manner, how to gain the engagement on social media that is necessary to build a brand, and how to gain a business following,” says Craig.
Over the next few editions of The Crest magazine, Craig will unpack and tackle these issues – providing valuable insight for you and your business.
If you would like to contact UHI MEDIA GROUP and gain some immediate insight into how you can grow your audience and brand, email craig@upperhighwayinfo.co.za or WhatsApp 072 680 2352.