Most buyers will view a property online before viewing it in person. RE/MAX offers advice on selling your property online.
Cross-check information
If you have chosen to market your property yourself, having your listing appear on multiple online portals will give it a broader reach; but be careful that the lines of communication do not get crossed. You will need to check that the information you’ve supplied – especially things like price and contact details – is the same across the board.
Be sure to copy check
Be sure to double check your online listing for any typos or factual errors. Typos make a listing look less professional, which could potentially deter the buyer from the property. But, more importantly, because buyers search according to certain filters, your property will not surface in the list of results for certain searches if your listing information is misspelt or has not been included.
Spend time on the description
Leaving space for unanswered questions on your listing is an easy way of redirecting buyers to a listing where they can find all the information they need. You need to use your listing description to answer all the questions you anticipate a buyer might ask.
Make your home picture perfect
A highly marketable property can be overlooked if the listing images are poor quality or if they do not provide insight into what the property has to offer. Ensure that the images are not blurry and that they provide an appealing view of each room. A virtual tour would work even better than still images.
Source: www.ask.remax.co.za