The empowering Dawn Day Spa competition has drawn its three finalists from over 100,000 entries and one of the three winners, Phindile Ngcobo, hails from Inanda in eastern KwaZulu-Natal.
The Dawn Day Spa toured KwaZulu-Natal as well as several other provinces during the winter months, providing a moment of pampering for consumers by providing relaxing head, neck and shoulder, or hand massages. The end-goal of the campaign is to transform someone’s life and empower them to be a successful entrepreneur with the help of Dawn.
Phindile and the other two finalists have each won a beauty course from the Beauty Therapy Institute that will teach them the skills they need to work in a beauty salon. The course will take place in early 2015.
The top performing finalist will win the grand prize of the entire Dawn Day Spa mobile container, valued at over R200,000 from which she will be able to run her own beauty business. Determined to assist in every way to help the new entrepreneur succeed, Dawn will provide business start-up necessities, as well as free business support and mentorship for up to a year.
Phindile (18) has just matriculated and likes the idea of working in the beauty industry. “It’s an absolute dream,” she says. “This is the biggest thing that has ever happened to me.”
“I have used Dawn products since I was born and I love the brand so this is very exciting for me. I want to stand on my own and I say to all the women out there, you must believe in yourself and show that you are not just a pretty face. We are the movers and shakers, so keep moving!”