Leading footwear brand, BATA, kicked off their youngest “board of directors” meeting this July. The youth board, aged between 8 and 16 years of age, met in various regions (Durban, Cape Town and Johannesburg) for their inaugural meeting. Lead by qualified facilitator, CEO and founder of Dreambuilders; Patrick Coetzee, the board members were kept well entertained and engaged. The day was fun-packed for these youth and allowed the Bata marketing team to understand some insights, trends from these youth. They were also given an opportunity to conceptualise key elements for the brand. The day was also clearly monitored by child educational psychologist Steven Mack.
The twenty-one school-going youth, from the three identified regions of Cape Town, Durban and Johannesburg, were selected from numerous applications for their eye for design and out-of-the-box thinking. Each board member is a trailblazing trendsetter, who brings to the table a signature style of swagger.
“BATA has welcomed our young and fresh Youth ‘Board’ of Directors to the team and through their market insight and novel perspectives, we look forward to delivering a vibrant and creative ‘youth-appeal’ to all young South Africans,” comments Swastika Juggernath, Marketing Manager, BATA SOUTH AFRICA.
The youngest ‘board’ of directors in Africa has been chosen to ride the board and be a part of a journey to redefine and reinvent the future of global footwear.
Follow the journey on their social media pages via the links below.