Shot in locations such as the Mount Edgecombe estate, Umdloti, Tugela Bridge, the Prawn Shack at Zinkwazi, Eshowe and at FTV in Florida, the new “Jockey or Nothing” campaign confirms the brand’s message of confidence, individuality and freedom.
In the picture below: At the launch at the Max Institute of Fashion: Jockey General Manager Bruce McMurray, Head of Design Debbie Barbar, Sales and Marketing Manager Clare Magnan, Marketing Assistant Garlai Combrinck and National Sales Manager Rob Hogg.
Launching on June 1, the campaign, according to Jockey, emphasises the design, fit and style of all Jockey ranges, which are made with the “wearer’s wellbeing and everyday life in mind”.
Jockey South Africa has proud Durban roots, and the South African licence for this American brand was awarded to Ninian & Lester in 1951, which still has premises in Umgeni Road, Durban.
Jockey manufactures and retails underwear and sleepwear garments for men, women and children who love the idea of spontaneity, energy and adventure.
Available in most chain stores, various independents and 5 concept stores, including Gateway Theatre of Shopping.