With only a few short weeks until the start of Movember – where men once again take up the challenge to grow a moustache after starting clean shaven on 1 Movember – upper lips across the country are already twitching in anticipation.
Movember is responsible for the sprouting of moustaches on the faces of millions of men around the world each November. The organisation’s vision is to change the face of men’s health by getting men to grow moustaches for the month while raising funds and awareness for men’s health issues, including prostate and testicular cancers: putting a fun twist on a serious topic and using the moustache as a catalyst to drive awareness.
The global Movember 2014 campaign officially kicked off last month with the launch of this year’s theme, Made in Movember. From 15 September, Mo Bros and Mo Sistas, as the supporters of Movember are affectionately known, have been signing up on the new look website, www.movember.com.
As these Mo Bros groom their way through the 30 days of Movember, they effectively become walking-talking billboards for men’s health issues, driving conversation, and in turn awareness, while securing donations or sponsorship for their moustaches through their grooming efforts and fine moustachery.
Women are reminded that Movember is not only for their hairier halves – Mo Sistas play an important role in acting as catalysts, encouraging the men in their lives to sign up, rallying the men in the office into teams, while pledging their support and opening dialogue around men’s health issues.
“This year’s Made in Movember theme is inspired by the global trend of proudly supporting locally grown and manufactured products,” says Garron Gsell, Country Manager of Movember South Africa. “It encourages the authenticity of putting in the time and effort to create something exceptional and worthwhile – like growing an awesome mo in Movember.”
Upon registering, there is the choice to participate as an individual or to start or join a team – which has proven to be more fun and effective in creating awareness. The rules are simple, once registered or reregistered (as required each year for every campaign), Mo Bros start clean shaven on 1 Movember and grow a mo for the month, pledging funds and sponsorship towards their mo growing efforts, which is tracked on their Mo Space pages on the website. Mo Sistas also sign up and pledge their support on www.movember.com, making up 10% of the sign ups.
supporting locally grown and manufactured products
The funds raised by Movember’s Mo Bros’ & Mo Sistas’ efforts fund survivorship and research programmes that are developed in conjunction with Movember South Africa’s men’s health partner, the Cancer Association of South Africa (CANSA). These programmes, in their pilot phases, aim to provide men with the best choices and treatment options available.
“Movember’s goal is to change the way men look at their health – to make them aware of the risks and signs and ensure that they know their family’s medical history,” adds Gsell.
“By putting a fun twist on a serious topic, the campaign helps to remove the stigma attached to these serious men’s health issues and essentially saves lives through promoting early detection and by driving survivorship programmes.”
Each year Movember culminates in a series of infamous gala partés (which will take place at the end of November) where the South African Man of Movember will be crowned, judged from the Men of Movember from each of the 4 cities.
Mo Bros and Mo Sistas can sign up or reregister on www.movember.com.