Support the Power of Pink campaign – R1 from every pink punnet of fresh mushrooms bought from Pick n Pay until the end of October.
The tireless work of South African non-profit organisation Reach for Recovery (R4R) is funded each year by the Power of Pink campaign, a South African Mushroom Farmers’ Association’s (SAMFA) initiative.
R1 from every pink punnet of fresh mushrooms sold nationally at Pick n Pay stores during October will be donated to R4R’s Ditto Project. The sole objective of this project is to provide free silicone prostheses to breast cancer survivors who cannot afford reconstruction after the life-altering and heartbreaking reality of a mastectomy.
Launched in 2011, the Power of Pink campaign has resulted in just under 8 000 silicone prostheses provided to financially strapped breast cancer survivors at a cost of more than R5,5-million.
While fresh mushrooms and breast cancer have a strong humanitarian connection in South Africa, there is another scientific link between fresh mushrooms and the fight against breast cancer. In 2010, the Beckman Institute at the City of Hope Cancer Centre in California found that eating just 10g of mushrooms a day more than halved people’s risk of developing breast cancer. That’s means eating just one fresh mushroom a day, a staggeringly easy step in self-care to avoid the ravages of such a terrible disease. So, in 2021 let’s once again purchase fresh mushrooms in pink punnets at Pick n Pay stores from September 20 to the end of October.
For more info, visit SAMFA’s website: www.mushroominfo.co.za