Facebook can be really fun, interesting and helps pass time. Facebook can also be quite daunting if you don’t really spend much time on it personally- let alone for your business.
· Facebook is a place of information and serves as a platform to advertise to potential customers that are on it.
· Facebook allows you to find the right, niche audience, by demographics (age, gender, likes, spending patterns, hobbies, pages they like on Facebook etc.)
· Facebook is a more affordable platform as compared to traditional Tv, Radio and newspaper advertising because it allows you to see some stats after your investment.
Whilst radio, tv and newspapers all show you that they have x number of viewers, listeners, and readers, this is not guaranteed that all these people did interact with your advertising message.
Online/digital marketing is changing the way businesses advertise, and Facebook can be considered as one of them that shows you actual numbers, not the maximum people that could have been exposed to your advertising.
· Did you know that when you post on Facebook, not all followers see your advertising?
· Did you know that in order for your adverts to be seen by all followers or new audiences you need to boost your posts (a budget behind each post)?
· Did you know that Facebook is like any other business, they survive of advertising sales- which means that you need to allocate a budget for media spend on their platform?
· Did you know that you can create the best-looking post, attractive pictures, best offer in copy but still Facebook selects as per its algorithms- who to serve those adverts to?
· Did you know the less words you use on the design of a post the better your post content is seen by Facebook?
Some businesses that advertise on Facebook, assume that a nice post with lots of information is a good advert. It is assumed that these posts are seen by all our followers, and this is not the case. In reality Facebook only serves your adverts to a controlled audience, a portion of your followers, not all your followers.
If we have helped you learn a few fun facts, then we are glad to be of help. Should you be keen to learning more, perhaps training yourself and staff on how you handle your business Facebook page better- then pls reach out for our training programs.
If you would like help in having a small agency, take care of this hassle for you- then we can also do that.
Much love
Team Aurum