In keeping with worldwide beauty trends, KZN’s largest annual wedding exhibition, formerly The NWJ Bridal and Events Show, is relaunching as The NWJ Bridal & Beauty Experience bringing with it a fresh, new take on modern wedding trends and the introduction of an authentic interactive beauty experience.
Recognising the shift towards individual expression as the new definition of beauty, and the impact this has had on the beauty industry itself, is what gave rise to the inception of The NWJ Bridal & Beauty Experience which takes place from 2 to 4 March 2018 at the Durban Exhibition Centre.
Taking inspiration from the New York, Los Angeles and London Beautycon festivals, and influencers such as Chrissy Teigen, Gigi Hadid, and the Jenner and Kardashian sisters, the NWJ Bridal & Beauty Experience aims to celebrate the Millennial generation’s impact on the future of the beauty industry; showcasing how influencers can become a household name by creating a (very) successful living for themselves in the beauty industry thanks to the power of social media.
“The coming of age of the millennial generation has shifted traditional beauty norms from the pursuit of superficial perfectionism, of the much-revered supermodels of the 80’s and 90’s, to a more inclusive view of beauty; incorporating all shapes and sizes, religions, cultures and sexual orientations,” explains Creative Director, Yasmin Kathoria.
“The millennial generation depend on social media for their news, entertainment, and trends and connect more with relatable social influencers than the actual brands themselves, which is why we reset our focus on creating the ultimate bridal and beauty experience, including live tutorials by local influencers and an all-inclusive experience never seen before in South Africa,” said Kathoria.
Locally, the influencer market is growing steadily; beauty, fashion and relationship professionals like Gina Myers (gi_myers), Lwazi Cele (@diva_cadache), Tasneem Hassim (@muse.sa), Leon Payne (@bowdwn2kingleon), Sabrina Maingard (@fashionnanny) and Anne-Marie Clulow-Visser (@tantricdiva) are inspiring their followers with personalised techniques and subsequently driving beauty product sales and trends.
The NWJ Bridal & Beauty Experience will showcase cutting-edge jewellery and beauty trends with bridal masterclasses, hair and make-up tutorials, brow artistry, male-grooming trends, pioneering brand product sampling, live interviews with leading beauty brand ambassadors, make-over shows and competitions. The experience intends to be the ultimate cosmopolitan wedding experience providing the millennial bridal party with access to leading exhibitors in the bridal and beauty industry all under one roof.
The focus will also include the modern man and the boom of the male grooming industry; offering grooms, and any men interested in their own beauty, interactive demonstrations of the latest trends in beauty for men, paired with craft beer and gin experiences.
Whether getting hitched or keeping up with the hottest beauty trends, be sure to make The NWJ Bridal & Beauty Experience, from Friday, 2 to Sunday, 4 March 2018, a priority on your calendar. Tickets are R80 and are available on www.nwjbridalandbeauty.co.za. For more information about The NWJ Bridal & Beauty Experience visit the website or follow The NWJ Bridal & Beauty Experience on Facebook and Instagram.
We’re giving away two sets of double tickets to the NWJ Bridal and Beauty Experience. Entries close 25 February 2018.