Winston Park’s Joanne Jennings – a marketing student with a passion for cooking – and her mom Maureen recognised potential when the opportunity to purchase a small home-based business arose.
The business plan involved a small loan from a loving father, a few microwaves, a fridge, two pots and some chocolate moulds. With Albertina and Queeneth, Joanne and Maureen set about converting a double garage into a small factory. The goal was simple: to create good, old-fashioned home-made fudge.
Those humble beginnings fostered a business culture built on relationships, both within the business itself and in the market place, and that culture still prevails two decades later.
Jennings Fine Foods has grown into a popular, proudly South African brand, boasting a wide range of confectionery products – but still maintaining that old-fashioned home-made quality. With proposed expansions to both the factory and the product range, and some new and exciting recipes, the future looks exciting for this local food business.
www.jenningsfinefood.co.za
082 704 5804