Meg Faure, author, speaker and founder of the Baby Sense product range, has launched her ‘new baby’, the SnuggleRoo baby carrier, a unique and innovative baby carrier unlike any preceding it. The SnuggleRoo will redefine the baby wearing market.
“Through my years of interacting with parents, developing and searching for unique baby products, I know what parents are looking for. Comfort, adjustability and simplicity are essential in a carrier and until now, I believe no carrier has ticked all these boxes. That is why I am so excited to bring moms the SnuggleRoo baby carrier, which is the ideal baby carrier,” says Faure.
The SnuggleRoo is a soft, cotton carrier that slips on and is easily adjustable for the perfect fit every time. It looks like a wrap, is soft and comfortable like a wrap, but easily adjustable with no complicated wrapping. It’s suitable for all babies from birth to 12 months. The newborn’s neck is fully supported by the gentle fabric while the older baby can face out and enjoy a different perspective of the world.
The SnuggleRoo carrier comes in grey, stone and black and retails at R550. It will be available from Baby City , Baby Boom, Toys R Us, Takealot and Loot from June 2018.
Baby Wearing – The Power of Close
In the mid-1900s a very clever campaign by MaClaren pushchairs somehow convinced us the best way to transport our babies is in a pram or pushchair. The practicalities of prams mean that our little ones are away from our bodies and away from our social contact too.
As an OT, I firmly believe that the ancient art of baby wearing is a way better approach to transporting and caring for our babies. These are a few reasons that it’s the best we can do for our little ones:
- Being held in a snug carrier takes newborns and prem babies back to the nurturing womb world and limits crying and fussing. The transition from the womb to our busy world can expose little babies to overstimulation, which results in fussing in the first few months. Being nurtured in a soft carrier against mom or dad’s body sooths the immature sensory system.
- Held against your body, your baby has the benefits of your touch. Human touch is not only comforting but also wonderful for the development of body awareness.
- Moving with your body, your baby will benefit from vestibular information too, which not only calms your little one but also enhances muscle tone and motor skills in time.
- Babies who are worn are more socially adept as they have loads of experience meeting other people at mommy’s level. You baby will reference other people’s faces as well as perceive your response to others socially too.
For these key reasons I believe that using a carrier is a fabulous solution for transporting as well as soothing new babies. I recommend parents look for a comfortable carrier that is soft like the womb world, fully adjustable and can be worn so your baby can see out or face inwards.
Written by Megan Faure for Snuggletime SnuggleRoo.