Say goodbye to drab and dull – and get ready to see purple everywhere!
Following almost a year of research and trend forecasting – taking into consideration what people are doing and talking about, getting inspiration from gaming platforms, sports, looking at the natural world around us with lilac, lavender and periwinkle plants offering a calming sense during the pandemic – Pantone has introduced a new shade of blue. It’s a dynamic periwinkle blue hue with a vivifying violet red undertone. Very Peri, or Pantone 17-3938, is the Pantone Colour of the Year for 2022.
By combining the “faithfulness and consistency of blue with the energy and excitement of red”, Pantone – the global colour authority and provider of professional colour language standards – landed on the “happiest and warmest of all the blue hues”. This is also the first time Pantone has created a colour for its Colour of the Year selection.
This decision reflects the “global innovation and transformation taking place,” said Laurie Pressman, Pantone Colour Institute vice-president. “As society continues to recognise colour as a critical form of communication and as a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet-infused blue hue highlights the expansive possibilities that lie before us. It displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression,” she said.
Very Peri shows promise to a fashion industry that has grown bored of sameness and struggles, relying on dopamine dressing to get out of its pandemic slump. This colour adapts new qualities on different materials, looking futuristic as a metallic, but also suiting handcrafted looks and natural fibres.
The tech giant Microsoft have partnered with Pantone to help remote working employees have a more positive, uplifting vibe. They have begun infusing Very Peri actively into their products, launching new backgrounds in Microsoft Teams, PowerPoint templates, Windows 11 wallpapers and an Edge browser theme.
Very Peri has great potential so don’t be afraid to experiment with this bold and fun colour. Whether it be in your wardrobe, home or make-up choices, be sure to add a dash or more of this fresh, dynamic and joyous new colour to your life in 2022.